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One tall fig on a potting bench, and a long row of seedlings

Your team ships more than ever.Is any of it moving the business?

Find out →
Benches crowded with hundreds of identical seedlings

You can build anything now.Nobody can say what's working.

Ten times the features means ten times the noise. The users who matter are in there somewhere, and nobody can see them.

One seedling on a bench of identical pots, taller than the rest and in the light

A few of your users carry the whole company.We find them in your data.

Usually a few percent of users produce most of the revenue that stays. We find who they are, and what they did in the weeks before they got there.

Hands tilting a brass watering can over one sapling in a row of seedlings

Then we tell your agents what to build.One experiment at a time.

Where people drop off the path, we write the brief: who it’s for, what to change, what we predict. Your agents build it. We keep score.

A full-grown fig tree in a terracotta pot, freshly watered, in late light

Grow the users who carry you.

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The Growth Engine Map

Two to three weeks. What you get:

  1. The few

    The users who carry the company, by a value metric we agree on.

  2. The path

    The three to five steps they took to get there, in order.

  3. The leak

    The step where most of tomorrow's few drop off.

  4. Briefs

    One experiment per leak, ranked, each with a prediction written down first.

  5. One experiment live

    Before we finish. It ends in motion, not a report.

Then a short letter each week: the number, why it moved, the next bet.

We write down what each experiment will do before it runs, so you always see what we said, and what happened.

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